Tri-mode connectivity
Bluetooth, 2.4GHz and USB-C. Switch instantly depending on your setup.
Frame 01
Built for focus.
Built for people who need to think clearly, work deeply, and stay in flow.
Limited pre-order. Built in small quantities.
Ships April - May 2026 · 2-year warranty
See it in action
Sound. Unboxing. Review.
Sound
Unboxing
Review
Pre-order now
Focus Frame_01
The keyboard designed for those who refuse to compromise. Engineered for feel. Tuned for sound. Built to last.
$375.00
Shipping included
75% layout
Tri-mode connectivity
Up to 400 hours
Hot-swappable
Solid walnut case
Premium materials
Switch
Red — Linear
Smooth from top to bottom. No bump, no click. Silent and fast. Best for long sessions and gaming.
Yellow — Linear
Same smooth feel as Red, but with a heavier spring. More resistance, more control. Ideal if you type with a firm press.
Brown — Tactile
A soft bump on each press — you feel when the key registers without hearing a click. The all-rounder for typing and working.
White — Clicky
A tactile bump with an audible click on every keypress. Satisfying and precise. For those who love to hear their keyboard.
I don't know
No worries — pick this option and we'll reach out after your order to find the perfect switch for you.
Secure checkout • Ships June 2026
Secure payment
Real orders
Thank you to every early supporter.
Every notification is a person who trusts the vision behind Frame 01. This is not a faceless launch — we see every single order, and we're building this for you.
Calm
Intention
Precision
Durability
Built for those who value depth over distraction.
We started FOCUS with a single question: what if a keyboard could help you do less, better?
Frame 01 is the result of 6 months of iteration, refining materials, testing switches, and reconsidering every detail that usually gets overlooked. Not to add features, but to remove friction.
Every curve, every sound, every weight has been considered. Not for specs sheets, but for the moment your hands meet the keys.
The FOCUS Team
6
months of development
3
prototypes tested
1
purpose
Key specs
Everything important. Nothing noisy.
Frame 01 is engineered for daily focus: stable connectivity, long battery life, and a clean modular foundation.
Up to 400 hours of battery life
Long autonomy designed for deep work routines. Charge less, stay consistent.
Hot-swap PCB
Change switches without soldering. Tune the feel over time.
Stable, low-latency input
Consistent typing across modes. Built for long sessions, not distractions.
Refined typing experience
Every keystroke is tuned for balance and control. No hollow resonance. No harsh feedback Designed for long sessions.
Premium structure
Solid walnut frame with a precision-machined foundation for rigidity and feel.
Materials
A structure you can feel.
Each surface and internal layer is selected for rigidity, stability, and long-term wear. Click a card to explore the details.
Lubed Switches
Pre-lubed at the factory for a smoother, quieter stroke from day one. Less friction. Less noise. More consistency across every key, every session.
01
06
Click a point to explore materials
Magnetic structure
Designed to evolve. Not to age.
Frame_01 uses a precision magnetic mounting system that allows the external structure to be removed, replaced, and reconfigured in seconds — without tools. No glue. No friction. No forced wear. Just a clean, reversible architecture built for years of use.
Customization
Change the look. Keep the core. Swap acrylic layers or keycaps to match your workspace, mood, or workflow.
Maintainability
Open by design. Magnets allow fast, safe access for cleaning, tuning, or small adjustments.
Repairability
Built to last longer than trends. Individual parts can be replaced without changing the entire keyboard.
Examples of interchangeable visual sets. Additional sets may be released over time.
Nothing is permanent. Except the core.
Authenticity
Proof you can trust.
Every Frame_01 includes an authenticity card with a QR code, serial number and PIN designed to protect your purchase and simplify ownership.
Confidence, instantly
Scan the QR code to confirm your keyboard’s identity and ownership record.
Faster support
Serial-linked ownership helps streamline warranty and service requests.
Better resale value
A verified serial + authenticity card makes resale cleaner and more trustworthy.
Your authenticity card is included in the box. Keep it for warranty, resale, and ownership verification.
Scan the QR code to access the verification portal and ownership record.
Secure verification
Counterfeit protected
Lifetime warranty
Build Tracking
Stay connected. Always.
From the moment you order to the day it ships, we keep you informed every step of the way. Real updates, real people, real support.
FOCUS
now
Build Update
Your Frame 01 build has started! We'll keep you updated.
WhatsApp
2h ago
FOCUS Team
Hi! Your switches are being installed. Looking great so far 🔥
FOCUS
1d ago
Shipping Soon
Quality check passed! Preparing for shipment.
SMS
WhatsApp
SMS & WhatsApp notifications
Get real-time updates on your build progress directly to your phone. Every milestone, every step.
Real-time build tracking
Follow your keyboard's journey from assembly to quality control to shipping.
Unlimited contact
Have questions? Reach out as many times as you need. We're here for you throughout the entire process.
Build progress
In Progress
Order
Build
QC
Ship
Questions? Reach out anytime: unlimited support is included with every order.
What's in the box
Everything you need, nothing you don't.
EVA protective case
Hard shell travel protection
Braided USB-C cable
1 m, gold-plated connector
Spare keycaps
Additional key set
Authenticity card
Numbered and personalized
Keycap & switch puller
keycap and switch removal tool
Packaging made from 100% recycled materials
FAQ
Frequently asked questions
Everything you need to know before ordering.
What is Frame 01, exactly?
Frame 01 is the first keyboard from FOCUS — a premium mechanical keyboard built in a small production run, with a strong focus on materials, typing feel, and build quality.
Why is the price $375?
Frame 01 is a limited small-batch product made with premium materials and careful attention to detail. The price reflects the build quality, finishing, design, quality control, and the overall product experience.
Why is it limited to 100 units?
This first drop is intentionally limited to 100 units to keep production controlled and maintain a high quality standard for every keyboard. This is not mass production.
Will there be a restock after this drop?
No — there is no restock planned for this Frame 01 drop. Once the 100 units are reserved, production begins.
Is this a pre-order or an in-stock order?
This is a pre-order. You reserve your unit during the pre-order window, and production starts after the drop closes.
When will my keyboard ship?
Shipping is planned for late June 2026. Because this is a small-batch pre-order, production time is required before shipment.
Is Frame 01 compatible with Windows and Mac?
Yes, Frame 01 is fully compatible with Windows and macOS.
Will the wood look exactly the same as in the photos?
It will be very close, but slight variations are normal. Wood is a natural material, so each unit may have small differences in grain and tone. That is part of what makes each keyboard unique.
Are taxes, duties, or extra shipping fees included?
Depending on your country, additional fees may apply (such as import taxes, customs duties, or local handling fees). When possible, these fees are shown at checkout, but some countries may charge them on delivery.
Can I get a refund?
Yes. During the pre-order phase, you can request a refund at any time. After you receive your keyboard, you have 15 days to request a return/refund.
What if my keyboard arrives damaged or has an issue?
Frame 01 includes a 2-year warranty for manufacturing defects. If your keyboard arrives damaged or has a problem, contact us as soon as you receive it with photos of the package and product — we'll reply quickly and help you with a solution.
Specifications
Layout
Dimensions
Connectivity
Switches & Keycaps
Power & Lighting
Compatibility
Warranty & Support
Craftsmanship
Made with intention.
A look inside the workshop where every Frame 01 comes to life.
CNC machining
Quality control
Assembly line
Switch fitting
Walnut finishing
PCB soldering
Final inspection
Packaging
Photos taken on-site during production.